The initiation of the company was done upon a very distinct vision of attaining reformation/revival of present educational methods, ie. spreading of a realistic educational concept which nurtures individual initiatives and personal responsibilities. Which should be activated from zero level of age itself. This educational method will attain a balanced intellectual, physical, emotional and spiritual development of the child along with enjoyment in learning through its hands-on materials/toys.

​

The point to be noted is that a parallel version of this very same educational method is something our central government is planning to follow and implement very soon.  As a part of envisioning this concept and seeing the capacity of spreading such a vision throughout India and GCC, the company gained a prestigious dealership on pan India and GCC from the prestigious European firm who are the pioneers / most respected among the world based educational material manufacturers.

​

Along with spreading the new educational concept and selling of the materials which are related to these concept, we are also keenly planning to associate with various state governments to cater this type of education to the deprived and underprivileged children via Anganwadis and Primary Level Education systems. Toys made of wood, wool, cotton, metal, ceramic and even rock are our staples, since they connect children to nature and are generally safer to mouth. Plus, different textures, temperatures and weights help children refine their senses and give them more to learn about when holding a toy.